Content Gap finds the keywords your competitors rank for that your client doesn’t — then clusters them into themes you can hand straight to a writer as a brief.
Find out where you stand →The fastest content wins are the ones your competitors have already proven demand for — and you’re simply absent from.
Give Intrinsic your client domain and up to four competitor domains, optionally seeded with up to five keywords, and it surfaces every term the competitors rank for that you don’t. Rather than dumping a flat keyword export, it groups the gaps into content themes — so instead of “600 keywords,” you get a handful of clear topics, each with the demand behind it.
That clustering is the point: a theme is something you can brief, schedule and measure. You leave with a prioritised content roadmap, not a spreadsheet to wrangle.
Your client domain plus up to four competitors you want to measure against.
Intrinsic pulls every keyword they rank for and you don’t.
Gaps are grouped into content topics with their combined demand.
Take a theme straight into a content brief, or export the lot to CSV.
Gaps grouped into briefable content themes, not a raw keyword dump.
Combined search demand behind each theme so you can prioritise.
Which competitors own each theme, and how strongly.
Seed up to five keywords to steer the gap analysis toward a priority area.
Every gap keyword for your own planning and tracking.
A sequence to work through, strongest opportunities first.
Fill a quarter’s calendar with topics that already have proven demand.
Quantify the content opportunity before you propose the work.
Target the exact themes letting rivals out-rank you.
Score a whole market — lower is stronger.
Organic visibility, traffic and trajectory.
On-page score, issues and broken pages.
Find and rank who to pitch.
Can AI engines reach and cite you?
Search Console + GA4, read by AI.
Track and convert your pipeline.
Turn findings into a winning proposal.
Give us your domain and three rivals — we’ll show you the themes worth owning.
Request my benchmark →