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pricing

Pricing that scales with
how far you look.

Start free, measure one brand, or run a whole agency. Every tier is powered by the same live data — you choose how much of the engine you need.

Monthly
Annual 2 months free
Explorer
Kick the tyres. See where you stand on the headline checks, free forever.
£0/mo
free forever
Start for free
  • ✓5 category benchmarks / mo
  • ✓3 AI visibility checks / mo
  • ✓Domain visibility snapshot
  • ✓1 project, 1 seat
  • ✓Community support
Starter
Everything you need to measure and improve a single brand.
£29/mo
billed monthly
Start 14-day trial
  • ✓50 benchmarks / mo
  • ✓Visibility, Trends & Content Gap
  • ✓Site Audit — 5 crawls / mo
  • ✓Full AI Visibility + fixes
  • ✓CSV export
  • ✓3 projects, 1 seat
  • ✓Email support
Most popular
Pro
For consultants and serious in-house teams who live in the data.
£79/mo
billed monthly
Start 14-day trial
  • ✓Everything in Starter, plus:
  • ✓250 benchmarks / mo
  • ✓Site Audit — 25 crawls / mo
  • ✓5-year keyword trends
  • ✓AI Analysis (Search Console + GA4)
  • ✓Leads pipeline (up to 50)
  • ✓PDF reports
  • ✓15 projects, 2 seats
  • ✓Priority support
Agency
Win and service clients — prospecting, proposals and white-label.
£199/mo
billed monthly
Talk to sales
  • ✓Everything in Pro, plus:
  • ✓Prospecting v2 — score 100 firms
  • ✓Client Proposals + versions
  • ✓White-label / branded reports
  • ✓AI Analysis + unlimited Leads & import
  • ✓Client Proposals — deep analysis
  • ✓Usage & cost transparency
  • ✓Unlimited benchmarks & projects
  • ✓5 seats (+£15 each)
  • ✓Priority support + onboarding

Enterprise

For networks, large in-house teams and anyone who needs the engine wired into their own stack. Custom limits, custom coverage, and a human on the other end.

API accessSSO / SAMLCustom search coverageUnlimited seatsDedicated managerSecurity review
Talk to us →

Compare every tier

All plans run on live data, powered by DataForSEO, UK-wide by default.

ExplorerFree Starter£29/mo Pro£79/mo Agency£199/mo
Category intelligence
Category Benchmark5 / mo50 / mo250 / moUnlimited
Visibility & Ranked Keywords—✓✓✓
Keyword Trends — 12-month—✓✓✓
Keyword Trends — 5-year——✓✓
Content Gap—✓✓✓
Site Audit (crawls)—5 / mo25 / mo100 / mo
AI Visibility + fixes3 / mo✓✓✓
Prospecting & new business
Prospecting v2 (score 100 firms)———✓
Client Proposals + versions & deep analysis———✓
Outputs & reporting
CSV export—✓✓✓
PDF reports——✓✓
White-label / branded reports———✓
Workflow & analysis
AI Analysis (Search Console + GA4)——✓✓
Leads — pipeline / CRM——50 leadsUnlimited
Import leads from Prospecting———✓
Usage & cost view (Admin)——✓✓
Workspace & support
Projects1315Unlimited
Team seats1125 (+£15)
SupportCommunityEmailPriorityPriority + onboarding

All prices exclude VAT. Monthly check / crawl limits reset each billing cycle. Limits shown are a fair-use guide.

Pricing questions

What counts as a “check”?+
A check is one run of an instrument — a category benchmark, a visibility pull, a content-gap analysis or an AI-visibility probe. Site Audit crawls are counted separately. Allowances reset at the start of each billing cycle, and results are cached, so re-opening a recent check doesn’t spend another.
Can I change plans or cancel anytime?+
Yes. Upgrade, downgrade or cancel whenever you like — changes are prorated, and there’s no lock-in. Annual plans are billed up front and work out at two months free versus paying monthly.
Where does the data come from?+
Every tier runs on live data via DataForSEO, defaulting to UK-wide search. The same data powers Explorer as powers Agency — higher tiers simply unlock more instruments and higher limits.
Is there a free trial on paid plans?+
Starter and Pro include a 14-day trial so you can run real checks before you commit. Agency starts with a short call so we can set up projects, seats and branding with you.
Which tier suits an agency?+
If you’re pitching and servicing clients, Agency is built for you — it’s the only tier with Prospecting v2, Client Proposals and white-label reporting. Solo consultants often start on Pro and move up as the roster grows.
Do you offer VAT invoices?+
Yes. Prices are shown excluding VAT; UK VAT is added at checkout and a proper invoice is issued for every payment.
still deciding?

Not sure which tier fits?

Tell us your category and how you work, and we’ll point you to the right plan — or run a benchmark with you first.

Get in touch →