Most tools grade a single domain. Category Benchmark grades the entire field at once — every serious player scored on the same axes, ranked into one number so you can see your real position at a glance.
Find out where you stand →| Company | Avg Pos | Keywords | Traffic | DR | Score |
|---|---|---|---|---|---|
| Northpoint Advisory | 12 | 1,842 | 182k | 71 | 8 |
| Meridian Partners | 28 | 1,190 | 96k | 58 | 31 |
| Your client | 41 | 760 | 44k | 44 | 47 |
| Castle & Crowe | 55 | 510 | 21k | 37 | 58 |
| Beacon Group | 67 | 300 | 9k | 29 | 69 |
Define a category and Intrinsic pulls the players competing for it, then scores each one on the signals that actually move share of search.
Every company is measured on average position, ranking keywords, estimated traffic, domain rank, referring domains, backlinks and page speed, then folded into a single composite. We invert it deliberately: a lower score means a stronger position, so the leader sits at the top with the smallest number and the gap to them is something you can read instantly.
You can frame the category four ways — a broad sector, a tighter vertical, an exact keyphrase, or a competitor URL that finds direct rivals. Sector and vertical benchmark a basket of keywords; keyphrase is exact; competitor URL reverse-engineers who you really compete with.
Enter a sector, vertical, keyphrase or a competitor URL to set what “category” means.
Intrinsic identifies the brands genuinely ranking in that space — not a list you have to maintain.
Each is graded across seven signals and reduced to one composite, lower being stronger.
Sort, see where you sit, then export CSV or a client-ready PDF.
Every player with avg position, keywords, traffic, DR, referring domains, backlinks and speed.
A single position score per company so progress is measurable over time.
A plain-English read of where you sit relative to the others shown.
Raw data for analysis, or a polished PDF report to drop in front of a client.
Benchmark broadly or pin it to an exact term or a named rival.
Results cache so re-checking a category is instant; refresh on demand.
Track your category rank over time and prove movement to the board.
Show a prospect exactly where they sit against rivals in the first meeting.
Size up a new category before committing budget to it.
Organic visibility, traffic and trajectory.
The themes rivals own and you don't.
On-page score, issues and broken pages.
Find and rank who to pitch.
Can AI engines reach and cite you?
Search Console + GA4, read by AI.
Track and convert your pipeline.
Turn findings into a winning proposal.
Tell us your sector and we'll run the benchmark live and walk you through where you sit.
Request my benchmark →